Quality and environment

Atria is the first in Finland to introduce recyclable packaging for ready meals

As a result of years of product development collaboration between Atria Finland and Stora Enso, Atria Fresh microwave meals launched in September 2009 are the first ready meals in Finland to come in recyclable packaging. The pulp-based, PET-coated paperboard trays are an environmentally friendly packaging solution with a low carbon footprint. The trays are mainly made from wood fibre, which is a renewable resource.

Studies indicate that recyclable paperboard packaging is important for consumers when making purchasing decisions. Through their own choices, consumers can reduce the amount of packaging waste ending up in landfill. Consumers have shown much more interest in buying paperboard trays than plastic or aluminium packaging.

Atria Fresh microwave meal trays to cardboard recycling bins

The management of packaging material is part of the environmental objectives set for the years 2009–2011 by Atria Finland. Environmental impact assessment will be closely integrated with innovations and next-generation product development projects. Packaging is an important part of a product and the entire supply chain: it must protect both the product and the environment.

Atria Fresh microwave meal trays are designed to reduce the amount of packaging waste from households by being recyclable and by containing less material than other packaging. Fibre packaging is part of the natural cycle. Wood-based raw materials have the advantage of being able to store carbon dioxide, consequently affecting climate change positively. When paperboard packaging has done its duty, it can be recycled or used for energy production. Atria Fresh microwave meal trays can be put into cardboard recycling bins, similar to beverage cartons.