Nutrition, well-being of animals and product safety are at the heart of Atria’s corporate responsibility

The elimination of monosodium glutamate and artificial additives, the reduction of fat and salt, and GMO-free raw materials are examples of development projects that Atria is using to improve the nutritional composition of its products. The company also invests in the well-being of animals. For example, Atria is developing a process for painlessly castrating piglets and has begun a project to promote cattle healthcare. The company ensures the safety and microbiological quality of its products in compliance with the ISO 22 000:2005 food safety management and quality standard. Atria Finland’s production plants in Nurmo and Kuopio, as well as all those of Atria Baltic, are covered by the certification. As Finland’s largest meat processor, Atria is taking steps to reduce its environmental impact.  The company is improving energy efficiency, reducing wastage in the food chain and developing recyclable food packaging.

The above is apparent in Atria’s Corporate Responsibility Report 2010, which has just been published. The report may be viewed at www.atriagroup.com/en/corporateresponsibility.

“Although we have already agonised over our profitability for quite some time, we have not let it slow our progress with projects to expand our responsible operations. In this respect, we have moved forward in leaps and bounds,” Atria Plc’s CEO Juha Gröhn says.

For further information, please contact:

Merja Leino, Group Vice President
Tel. +358 40 580 1210
merja.leino@atria.fi