Corporate Responsibility Report 2011

Responsibility is the cornerstone of all operations

"Responsibility has a special significance for Atria and for the food industry as a whole. Our products are part of people’s daily lives – we all have to eat every day. Our customers and consumers want to know very precisely where our products come from, how they are produced and what they contain. People also want to know what sort of impact our operations have on their immediate environment and at a societal level," says Juha Gröhn, CEO of Atria Plc.

From a business perspective, responsibility is the cornerstone of all operations. In my opinion, if a company is not honest and transparent in its operations, it will not operate for long. Responsible practices and products are a big part of Atria’s strategy. We are convinced that responsibility also pays off from a business perspective, in terms of growth and profitability.

Responsibility must not – and by current standards it cannot – be disconnected or seem to be an afterthought. It must be a natural part of daily operations. Operations must continuously meet various responsibility requirements and withstand critical external reviews.

Essential information in compliance with international convention

The Corporate Responsibility Report contains information that matters to Atria’s stakeholders. Atria’s three key stakeholder groups are consumers, customers and employees, and the company has gathered information on their special interests through surveys and day-to-day contacts and communication.

Atria bases its reporting work on the international Global Reporting Initiative (GRI) guidelines. GRI is an international organisation which develops sustainability reporting guidelines. GRI strives to promote the reporting of reliable information in a clear and comparable format. In compliance with the guidelines, Atria addresses the sustainability of its operations from the financial, social and environmental perspective. Atria has selected from the GRI guidelines the indicators and other matters which interest its stakeholders in view of its operations.